Prior - The Pioneer of Visual Identity

Retromuseum – First floor

14. 4.–28. 8. 2022

Curated by Pavel Coufalík

The PRIOR Department Stores logo is the oldest example of building a unified visual identity in the former Czechoslovakia. The author of the Prior logotype, selected in a tender in 1968, was graphic designer Josef Burjanek. He remained associated with the Prior and managed to render the department stores a uniform graphic style, defined in his own, continuously innovated manual. Its applications used on wrapping paper and plastic bags or in newspaper advertisements became strongly embedded in the public awareness.  

Prior - The Pioneer of Visual Identity -
 

Kontakte

Galerie výtvarného umění v Chebu
příspěvková organizace Karlovarského kraje
náměstí Krále Jiřího z Poděbrad 16
350 02 Cheb

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Celoroční výstavní program je
podpořen z grantových programů
MK ČR a Města Cheb

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Město Cheb

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